BRANDING | BRANDED MERCHANDISE | BUSINESS STATIONERY | MARKETING COLLATERAL
M/Y Broadwater was in its third iteration and undergoing an extensive rebuild and renovation. The epitome of luxury on the ocean, Broadwater's brand needed to reflect this and so we overhauled the brand identity and gave it its own renovation.
The original wordmark logo was revitalised, and a new monogram and a supporting hull graphic mark were introduced.
With every touchpoint carefully considered to enhance the brand integrity and guests' experience, a comprehensive brand guidelines document was prepared and a wide array of deliverables created.
"Steph has played a vital role in Broadwater's aesthetic transition and branding success over the past two years that we have had the pleasure of working with her. Steph is a talented graphic designer, top professional in her field and a lovely human with a great sense of humour.
Rubyfive Design came highly recommended to Broadwater and was tasked with rebuilding our vessel's brand as well as streamlining all of our administrative content. She exceeded Broadwater's every expectation and has delivered a top-notch product time and time again.
It's without hesitation that I recommend Steph as she has elevated the Broadwater brand to a place we could have never achieved had she not led the way. She is easy to work with, consistently meets deadlines and genuinely cares about her product and clientele. I can't say enough about the value of Steph's work, attitude and professionalism. She's a star."
Rebecca Kearl, (fmr) Chief Stewardess