Shining a light on delight.

Client: Izmir Delight, Christchurch
Category: Turkish cuisine food outlet in central city market 
Scope: Brand identity, brand collateral and deliverables 

Project Objectives:

From its inception, Izmir Delight was present at a number of farmer’s markets throughout greater Christchurch area, and owner Pinar was looking to expand her business to the up and coming Riverside Market in permanent, fixed location operating 7 days a week. 


Pinar had been utilising her own pull up banners and hand made signage for the farmer’s markets, but Rubyfive Design was engaged to provide professional branding to take her business to the next level and phase.


Pinar sells authentic Turkish food to takeaway such as Gozleme, Baklava and Turkish Delight as well as traditional coffee and tea on site, she will also have a number of items pre-packaged food items for purchase.

The brief was to create a cohesive brand that reflects Pinar’s Turkish heritage and her cuisine’s ethnic authenticity & quality. The brand was to be professional, modern, clean and well considered with the design including the ‘Evil Eye’ and should reflect the colours of turquoise, blue and possibly copper. The brand was intended to be versatile so that it would work in a number of different applications including signage, printed marketing material (menus etc) and packaging.

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