Picton Dawn Chorus
COMMUNITY BASED INITIATIVE
BRANDING | MARKETING COLLATERAL
Picton Dawn Chorus is a community organisation initially set up by two passionate locals wanting to protect and restore the native bird and wildlife in the Marlborough Sounds.
Predator Free 2050 is an initiative the New Zealand Government are supporting to rid New Zealand of predators by 2050 – however, Picton Dawn Chorus are aiming for 2030 in Picton and the surrounding areas.
They needed to up their presence – so with a new brand identity and an abundance of drive, they're now able to get the community really involved to achieve the goal.