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Broadwater
Project type
BRANDING | BRANDED MERCHANDISE | BUSINESS STATIONERY | MARKETING COLLATERAL
M/Y Broadwater was in its third iteration and undergoing an extensive rebuild and renovation. The epitome of luxury on the ocean, Broadwater's brand needed to reflect this and so we overhauled the brand identity and gave it its own renovation.
The original wordmark logo was revitalised, and a new monogram and a supporting hull graphic mark were introduced.
With every touchpoint carefully considered to enhance the brand integrity and guests' experience, a comprehensive brand guidelines document was prepared and a wide array of deliverables created.
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