Best in class.
Client: The Best Nest
Category: Boutique grocery, retail in inner city market
Scope: Brand Identity, packaging, brand collateral
The Best Nest was a new venture, owner Angela had the opportunity to launch her business at the, then up and coming, Riverside Market as a permanent stall holder. The Best Nest will be located alongside other specialist grocers & food outlets such as fresh fruit & vegetables, cured meats & butchery, Turkish & Greek cuisine, Kombucha bar and coffee merchants.
The Best Nest would sell a variety of eggs (initially chicken, duck & quail) and offer both free range, heritage (chicken) and organic options.
The goal for Rubyfive Design was to create a cohesive brand that would represent the rustic nature of organic, free range eggs yet portray a sense of higher quality through well considered packaging and visual marketing at the store-front.