We work with businesses (whether new or growing) to identify and understand their customer, clarify their intention and direction and determine how to tell their story better.
We do this through analysing and establishing:
positioning (market and customer perception)
customer / user profiling
brand personality and story
brand auditing (strengths, weaknesses and interpretations)
Logos & Brand Identities
Branding is generally poorly understood. It is more than just a logo – it's a direct reflection of your business. Working collaboratively with you, we'll create a compelling brand image and a functional, comprehensive identity system to be proud of.
Everyone has heard and understands the old adage "don't judge a book by its cover" – it applies to business too. Think of your business as having a book cover. Your logo and brand is on that book cover. Are your customers going to pick up your book (your story), and engage with you if they're not impressed enough to do so?
Look at your business from a customer's point of view – how does your business' book cover look? Is it just blank, or is it tired and outdated? Does it tell your story?
Marketing & Print Design
Having a cohesive connection with your logo and brand to the material you put 'out there' says a lot about your business, and the story you're telling.
Is your business' story being read in the way you want it to be? It's a matter of perception, and the marketing material you use will say it all.
Gone are the days where when you set up a business, you'd get a logo, some business cards and maybe a brochure and be good to go. Today being present online is essential, but the great news I'm here to say is it's not as difficult or as expensive as you may believe.
You've got a great business, but how do your customers know about it? Word of mouth simply isn't enough anymore, and most of your customers generally won't engage with you unless they can see what you're about online first.
Having a website is necessity, but having a bad website is counter-productive. It's no good if your customers are viewing your website and then promptly leaving because its not user-friendly.