Brand Strategy
We work with businesses (whether new or growing) to identify and understand their customer, clarify their intention and direction and determine how to tell their story better.
We do this through analysing and establishing:
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positioning (market and customer perception)
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customer / user profiling
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brand personality and story
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brand auditing (strengths, weaknesses and interpretations)
Logos & Brand Identities
Branding is generally poorly understood. It is more than just a logo - it's a direct reflection of your business. Working collaboratively with you, we'll create a compelling brand image and a functional, comprehensive identity system to be proud of.
Everyone has heard and understands the old adage "don't judge a book by its cover" - it applies to business too. Think of your business as having a book cover. Your logo and brand is on that book cover. Are your customers going to pick up your book (your story), and engage with you if they're not impressed enough to do so?
Look at your business from a customer's point of view – how does your business' book cover look? Is it just blank, or is it tired and outdated? Does it tell your story?
Marketing, Print & Digital Design
Having a cohesive connection with your logo and brand to the material you put 'out there' says a lot about your business, and the story you're telling.
Is your business' story being read in the way you want it to be? It's a matter of perception, and the marketing material you use will say it all.
It is not enough to rely solely on word-of-mouth to build your business. Today, you need to work with and be present on a variety of platforms - both physically and digitally. Rubyfive Design can design all of your brand material from business cards & stationery, brochures & flyers, newspaper & magazine ads, to digital mediums such as social media artwork, e-newsletters, web marketing and so much more.
Portfolio available to view on full site.
Website Design
Gone are the days where when you set up a business, you'd get a logo, some business cards and maybe a brochure and be good to go. Today being present online is essential, but the great news I'm here to say is it's not as difficult or as expensive as you may believe.
You've got a great business, but how do your customers know about it? Word of mouth simply isn't enough anymore, and most of your customers generally won't engage with you unless they can see what you're about online first.
Having a website is necessity, but having a bad website is counter-productive. It's no good if your customers are viewing your website and then promptly leaving because its not user-friendly.
Contact Rubyfive Design today to discuss your website needs, whether you've never had one or it's time for an update let's have a chat.
About
Stephanie Holt
Graphic Designer / Design Strategist
Love, love me do...
Actually its more me, love, loving what I do! Hi, I'm Steph, I'm a design strategist and the 'creative' behind Rubyfive Design.
I embrace the cliches of being a graphic designer who wears black framed glasses and drinks a bit too much coffee. I strongly believe in the importance of really good customer service. I'm all about genuinely getting to know my clients, being enthusiastic about their businesses and understanding how their story wants to be told.
When I'm not doing that you'll find me being 'mum' to a gorgeous young man, practicing modern hand calligraphy and swooning over graphic design inspiration from around the world.
Working with my clients is the best part of what I do, so please get in touch and let's have a chat! (I offer no obligation, complimentary first hour consultations so why wouldn't you?!)
Contact
Based in Blenheim, Marlborough with the wonders of modern technology and the benefits of timezones Rubyfive Design helps clients anywhere.
steph@rubyfivedesign.co.nz | Tel: 0211 255 473
© 2020 Rubyfive Design
Based in Blenheim, Marlborough but helping businesses anywhere.
