LOGOS & BRANDING DESIGN
Show up strong, with branding that connects.
Your brand is more than just a logo – it’s how people recognise, remember, and connect with your business. Whether you're refining a DIY logo that’s no longer cutting it, or you're ready to invest in a full visual identity, I’ll help you create a brand that reflects your values, builds trust, and works across every platform.
Every branding package is custom-designed and tailored to where you’re at in business – and where you’re heading. I bring strategy, creativity, and over 15 years of experience to the process. Sometimes that includes using a few smart tools behind the scenes (yes, even occasionally AI!) to help with brand planning, content direction, or sparking ideas – but the design work itself is always thoughtfully crafted by me, not by a machine.
Starting fresh, or ready for a redo?
Are you starting as you mean to continue, or is it time to move on from a logo that no longer represents you well, or that you made from a template on Canva?
Here are a few things we’ll consider when creating or refining your visual identity:
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Does your logo reflect who you are and what you offer?
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Is your branding consistent across your website, marketing, and social media?
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Are your colours, fonts, and visuals working together—or working against you?
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Does your current brand connect with the people you want to attract?
Logo design and branding packages.
Express
Logo
$690+gst
Your DIY logo got you started –
now it’s time to level it up.
This package is perfect if you need a good-looking, professional logo and some simple brand direction to get you going.
Timeline: 1 – 2 weeks
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One logo concept with up to two revisions (or you can use one of the revisions for a second concept)
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Concept presentation with in-situ mockups
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Receive a single logo style usable for most applications
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Final logo files (PDF, PNG, JPG, EPS)
MOST POPULAR
Brand
Essentials
$1800+gst
A logo alone won’t cut it. This package gives you a complete, professional identity designed to work wherever your business shows up.
Ideal for businesses that want to feel polished, consistent and ready to grow.
Timeline: 2 – 4 weeks
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Consultation + brand questionnaire
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One logo concept with up to three revisions (or you can use one of the revisions for a second concept)
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Concept presentation with in-situ mockups
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Colour palette + font selection
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Multiple logo variations including full colour, reverse and submark.
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Social media profile image
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Final logo files (PDF, PNG, JPG, EPS)
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Mini brand guide
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Print-ready business card + digital letterhead
Comprehensive Visual Identity
$5500+gst
Start as you mean to continue – with a brand identity that’s thoughtfully built, strategically aligned, and ready to grow with you.
This comprehensive package is suited to businesses that want to discover what's possible, show up with confidence from the beginning, or rebrand with real purpose.
Timeline: 6 – 12 weeks
- Consultation + strategic brand questionnaire
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Three curated stylescapes to define the visual direction (what's a stylescape?)
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One logo concept with up to three revisions (or you can use one of the revisions for a second concept)
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Colour palette + font selection
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Secondary branding elements
(e.g. patterns, icons) -
Concept presentation with mockups (e.g. signage, social media, packaging)
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Social media profile image
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Favicon for your website
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Multiple logo variations including full colour, reverse and submark.
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Final logo files (PDF, PNG, JPG, EPS)
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Print-ready business card + digital letterhead
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Comprehensive brand guidelines
(logo use, colours, typography, application examples)
Choose a package that's right for you... but it's great to talk about it first, no obligation.
How the branding process works…
No confusing steps or endless back-and-forths – just a clear, collaborative process that takes your ideas and turns them into a brand you’re proud of.
Here's what you can expect…
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Discovery – We chat about your business, goals, and audience to define the right direction.
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Design – I’ll develop logo concepts and show how they could look in context.
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Refinement – You choose your direction and we refine until it’s right.
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Delivery – You receive your final logo files, brand guide, and any included extras – ready to roll out.
Want the full breakdown?
Logos & branding FAQs
Do I need a full brand identity, or just a logo?
That depends on where your business is at. A logo is a great starting point, but if you’re looking to build recognition and consistency across your website, marketing, and socials, a full brand identity will serve you better in the long run. I’m happy to talk through what’s right for you.
Will I get files I can actually use?
Yes! You’ll receive everything you need for both print and digital use, including high-res files, web-optimised versions, and a handy cheat sheet or brand guidelines (depending on the pacakge you chose) explaining what’s what. I'll keep the working files, but the rest will be yours.
I already have a logo, can you just tidy it up?
If you’re happy with the overall concept but want to refresh or refine it, I can help bring it up to standard while keeping the essence intact. It all depends on what you have to work with already. I'm happy to have a chat to discuss what's possible.
How long will it take?
Timelines vary depending on the scope of the project, but most branding work takes 2–4 weeks. If you have a specific deadline, just let me know – I'll always do my best to work around it.
Do you use AI in your branding work?
Sometimes, yes, but only in the early planning stages. It can be a great tool. I might use AI to help explore ideas or shape brand messaging before design begins. The actual brand design work is always done by me, with plenty of thought, strategy, and a human touch.
Why do you only provide one logo concept?
I put a lot of thought and care into crafting one strong, strategic concept that I believe will serve your business best. It’s not just a guess – it’s the result of research, exploration, and refinement. If it’s not quite what you had in mind, no problem. Your feedback helps shape the next step, whether that’s refining the design or exploring a new direction.
What's wrong with just using Canva for my logo?
You can, but a logo on its own isn’t a brand. Canva’s great for quick graphics, but when it comes to your logo, you want something unique, scalable, and rooted in strategy – not a slightly edited template that a dozen other businesses might also be using. A custom logo is just one part of a bigger picture: a brand identity that tells your story, builds trust, and actually works everywhere you need it to. Plus there's no risk of an awkward run in with your brand twin down the road.