REAL CLIENT CASE STUDY
Bikes and Scooters
Brand Refresh / Print & Marketing Material / Website Design
Owner/operators Chris and Lisa were full of ideas for getting their new retail venture off the ground—they just needed a creative partner to help bring it all together.
While they already had a logo in place, it was rooted in the mechanical side of the business they were now moving away from, and they weren’t sure how to transition into a retail brand that would connect with customers.
The approach.
I’ve worked closely with Chris and Lisa to evolve the brand over time, and position the business in the competitive eBike retail space. That started with a light-touch logo refresh, paired with a new slogan and messaging, a broader colour palette, updated typography, and a more cohesive approach to marketing.
With consistency across their retail signage, advertising, print material, and social media content, Bikes and Scooters has quickly grown into a trusted local brand—with significant market share—known in Marlborough for their friendly service and deep expertise in eBikes for every kind of rider. I continue to support them with ongoing marketing and promotional design as the business grows.
The website.
Bikes and Scooters needed a website that looked and functioned like an ecommerce store—but without the ability to buy online. Their ethos is all about finding the right bike for the right person, which meant the website’s purpose was to inform and guide rather than convert.
I designed a clean, easy-to-navigate website that showcases their extensive range of eBikes, reflects their expertise, and positions them as leaders in the local market. I also wrote all of the website copy—crafted to sound approachable, knowledgeable, and aligned with their values as a friendly, customer-focused business.
From product filtering to clear, engaging content, every detail was considered to create the feel of a full online store—while encouraging customers to come in, ask questions, and find their perfect ride.
Kind words
We honestly couldn't have survived without Steph at Rubyfive Design! Steph is an integral part of our team and has taken our brand to the next level. She has dedicated her time to learn about our business and is now right by our side with every creative step we take.
Her work is of an exceptionally high standard and she offers the creative intuitiveness we need to navigate these times. She understands us and our Marlborough community which is incredibly valuable when you're "the local bike shop" Thank you so much Steph!
Chris and Lisa, Bikes and Scooters