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UNDERSTAND THE PROCESS

From first chat to final files – here's what to expect.

Whether we’re building a website or creating a brand identity, my process is simple, collaborative, and designed to keep things moving. No confusing steps, no hidden costs—just clear communication and great results.

Logo design & branding process

Your brand deserves more than a quick logo whipped up by AI or via a cheap marketplace that doesn't take the time to understand your business.

 

My branding process is thoughtful, collaborative, and tailored to where your business is at. Whether you’re starting fresh or refining what you’ve got, I’ll guide you through each step – from strategy to final files.

  1. Book a Free 30-Minute Call
    We’ll chat about your business, where you're at with your brand, and what you're hoping to achieve. This helps me understand the best package fit and whether you need a refresh or a full identity build.
     

  2. Proposal, Scope, Contract & Deposit
    After our chat, I’ll send you a project scope and contract to review. Once approved, a 50% initial payment secures your booking and we lock in your start date.
     

  3. Discovery & Direction
    You’ll complete a brand questionnaire, and we’ll dig into your goals, audience, and what sets your business apart. For the Comprehensive Visual Identity package, this stage also includes stylescapes to agree on the creative direction before logo concepts are developed.
     

  4. Concept Development
    I’ll create your logo concepts (one or two depending on your package), along with a presentation showing how your brand could look in context. You’ll review and choose a direction to refine.
     

  5. First Look, Refinements and Final Design
    A second instalment of 25% is due at this point. Based on your feedback, we’ll refine your chosen logo. Revision rounds are included in each package to ensure we land on something you love.
     

  6. Finalisation & Handover
    Once your brand is approved and final payment is received, you’ll get your full logo suite and brand documents. Depending on your package, this may include a mini brand guide, or a full comprehensive brand manual, plus stationery files if included.

Website design process

Getting a new website doesn’t need to be complicated. I’ve designed a simple, collaborative process that takes the stress out of it – from first chat to final launch. You’ll always know what’s happening, what’s needed, and where we’re at.

  1. Book a Free 30-Minute Call
    We’ll chat about your business, your goals, and what you need from your website. This is about getting to know each other and making sure we’re a good fit.
     

  2. Proposal, Scope, Contract & Deposit
    After our chat, I’ll send you a project scope and contract to review. Once approved, a 50% initial payment secures your booking and we lock in your start date.
     

  3. Content Collection
    You’ll provide your written content, images, and key business details. Don’t worry, I’ll guide you through what’s needed and offer helpful tips along the way. Please note: the delivery clock starts once all content is received.
     

  4. Design and Build
    This is where your custom site starts to take shape. I’ll create your website from scratch on Wix, with your brand, goals, and audience in mind.
     

  5. First Look and Refinements and Final Design
    You’ll receive a live preview of your site to review and provide feedback. A second instalment (25%) is due at this stage, before revisions begin. Your package includes a set number of revision rounds to polish everything up.
     

  6. Finalisation, Launch and Handover
    Once you're happy with the final site, the remaining 25% balance is due. I’ll guide you through connecting your domain and setting up your hosting with Wix, then help you link to Google Search Console for SEO. You’ll also receive a training session so you can confidently manage your site moving forward.

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