REAL CLIENT CASE STUDY
Coach Ange
Logo Redesign & Website
Coach Ange is a health and fitness coach who empowers women to build strength, confidence, and lasting change.
When she approached me, her original logo and website didn’t reflect the level of professionalism or care she brings to her work. She needed a brand and online presence that would connect with her audience and grow with her business.
The approach.
We started by rebranding. Ange’s original logo and colour palette were dated and no longer aligned with her focus or values.
I created a fresh visual identity, centred around a heart-shaped monogram that subtly includes the initials C and A—symbolising care, connection, and strength. The new brand is softer, more modern, and far more versatile across digital and print. We also refined her brand colours and introduced clear, contemporary typography to complete the new look.
The website.
With the visual identity in place, I rebuilt her website from the ground up on Wix. The site is simple and effective—just a homepage and a focused services page outlining her three core offerings: Personal Training, Nutrition Coaching, and RunStrong. I helped structure the content, rewrote key sections for clarity and flow, and integrated testimonials and imagery to reflect the friendly, supportive experience her clients value.
The result is a cohesive, confident brand and website that gives Coach Ange the presence she deserves—professional, approachable, and built to support real connection.