REAL CLIENT CASE STUDY
Transforming Midlife
Brand Refresh / Website Design
Karen, a clinical hypnotherapist and mindset coach, came to me with a website she’d built herself in Wix. While she had made a solid start, she recognised that DIY could only take her so far—and wanted to elevate her online presence to match the professionalism of her services.
She asked for help getting the site live, but it quickly became clear that what she really needed was a complete rebuild—one that would give structure, clarity, and polish to her brand.
The approach.
Working within Wix, I redesigned the entire site—restructuring the content, refining the layout, and introducing a cohesive brand look that positioned her as the expert she is. Karen had designed her own logo in Canva, so I made a few key modifications to improve its legibility and versatility, ensuring it would work across digital and print.
I reformatted and edited her original copy to improve flow and guide the user experience, and introduced new imagery to support her services and connect with her audience. The final site included ecommerce functionality for downloadable resources, booking integration for her online services, and a layout designed to grow with her business.
The site was ready within two weeks—giving Karen a professional platform and the confidence to launch with purpose. Control was handed back to her with everything in place, and I remain available for support whenever she needs a hand.
Kind words
I’ve known Steph for a while, and her creative talent never fails to impress. When I hit the limits of my DIY website skills, I handed it over to her—and I’m so glad I did. She completely transformed it into something I couldn’t have achieved on my own.
The feedback has been amazing, and in hindsight, I wish I’d gone to her from the start—it would’ve saved me so much time. Steph is a brilliant support for small business setups and absolutely worth the investment.
Karen, Transforming Midlife