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REAL CLIENT CASE STUDY

Manu Ora

Logo Design & Branding / Print & Marketing / Website

Manu Ora is a general practice medical clinic offering a holistic, culturally grounded alternative to traditional healthcare models.

 

Based in Blenheim, the team provides accessible, multidisciplinary care—especially for Māori and vulnerable communities. The new identity needed to reflect this kaupapa while breaking free from the typical clinical feel of mainstream medical branding.

Healthcare professional using stethoscope with young Māori boy sitting on grandfather’s lap, illustrating intergenerational care in Manu Ora kaupapa
New Zealand fantail (pīwakawaka) perched on branch, symbolising vitality and connection in Manu Ora brand narrative
Smiling young Māori family at home, representing whānau-centred values behind Manu Ora health initiative
Portrait version of Manu Ora logo, inspired by Māori design elements and holistic wellbeing

The approach.

The Manu Ora logo is rich with meaning, drawing on the symbolism of the Pīwakawaka (fantail) —representing a journey toward hauora (wellbeing). 

 

The tail feathers reflect the four pillars of Te Whare Tapa Whā: spiritual, physical, mental, and whānau wellbeing. At the heart of the design is the relationship between parent and child, a nod to future generations and the integral role of whānau in holistic health.

 

A soft, modern sans-serif typeface supports the organic form of the icon, bringing balance, warmth, and approachability to a brand grounded in care, connection, and community.

Primary Manu Ora logo with vertical lockup, featuring Māori-inspired emblem and green type on white background
Reversed Manu Ora logo in vertical format, white type and emblem on dark green background
Horizontal Manu Ora logo with emblem and text side by side, designed for flexible brand use
Reversed horizontal Manu Ora logo on green background, showcasing full colour brand identity

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