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REAL CLIENT CASE STUDY

The Best Nest

Logo Design & Branding / Print & Marketing / Packaging

With the opening of the much-anticipated Riverside Market in the heart of Christchurch, The Best Nest was a brand-new venture for Angela, designed to sit alongside her existing fresh produce business.

 

Focused on bringing farm-fresh eggs direct to market, Angela wanted the brand to feel authentic and rustic, while still standing out from the crowd. It needed to reflect the care and quality behind her product, while also appealing to a wide audience of market-goers.

Baking scene featuring person cracking egg into flour, wearing branded apron for The Best Nest farm-based food brand
Visual moodboard for The Best Nest brand direction, including rustic textures, vintage egg signage, and country-style interiors

The approach.

We leaned into a vintage farmhouse aesthetic, drawing on nostalgic cues and tactile design elements. I developed a warm, characterful brand identity built around a logotype with soft script typography and a gentle egg-shaped background. The denim blue and light eggshell white palette gave it a fresh yet grounded feel.

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For packaging, we ditched the traditional supermarket carton in favour of a wrap-style label and a series of farm-origin cards, helping to communicate freshness and provenance.

 

The brand system also included flexible logo variations and charming illustrated elements—a chicken, duck, quail, and delicate feathers—ready to be used across signage, social media, and print collateral.

The Best Nest logo in blue egg-shaped background, primary brand mark for rustic egg and poultry business
The Best Nest script logo in dark blue, used as a flexible brand mark across packaging and signage
The Best Nest logo on off-white egg background, alternate colourway for soft vintage styling
Individual feather illustration for The Best Nest brand, used across packaging and collateral
Hand-sketched quail illustration, part of poultry illustration suite for The Best Nest
Illustrated duck drawing used in The Best Nest visual identity system
Detailed hand-drawn chicken illustration for The Best Nest farm branding
Floating feather design element from The Best Nest hand-drawn brand assets
Curved feather illustration used in The Best Nest supporting graphic elements

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